nvohk Becomes First Community-managed Eco-clothing Brand
July 29, 2008
nvohk is a company I’ve talked about many times and I’ve promised to keep you all updated on my progress as a “co-founder”.
They’ve hit their launch target of at least 400 sign-ups and now have members from over 20 countries (with 50% coming from outside the U.S). Next the member packet (including a co-founder t-shirt and member sticker) will ship out by the end of August/early September. You can see my video of my sneak preview of the t-shirt here.
They they will present nvohk’s logo design options the week of August 18th for the first member vote. Around 10 member/co-founder submitted designs plus 10 designs from nvohk’s Creative Director will be up for voting.

As soon as a logo is selected, members/co-founders will be able to submit their own t-shirt designs. We will collectively select 3-4 t-shirt designs, which will then be produced and offered in both men’s and women’s styles.
Going forward, the plan is to repeat the t-shirt process for 1-2 new t-shirt designs per month starting about 45-60 days after the initial t-shirt designs are offered for sale. All t-shirt designs will be available via www.nvohk.com and members/co-founders will receive 25% off the online retail pricing.
You can read more about how nvohk works, and sign up for $50.
I’ll update you again when the member pack arrives.
nvohk Crowd Funding Clothing Company Goes Live
June 27, 2008
The eco clothing company that is managed by it’s members, nvohk, has gone live today. Previously we’ve written about the company here, but in brief members will contribute $50 in annual membership dues to…
- Receive regular business updates and provide ongoing feedback via message boards
- Help make major business decisions including logo design, product designs, advertising, sponsored athletes and musicians, etc.
- Members will be invited via email to login to nvohk.com and read about specific business decisions on the table. Members will then vote on their preferred outcome. when members reach a consensus of 60%+ (active votes), the decision will be executed via nvohk’s management.
- Earn reward points based on 35% of net profits (1 to 1 ratio of dollars to points)
- Identify and select beneficiaries for corporate charitable donations (10% of net profits to environmental charities)
I will be signing up and plan to keep you all updated on the progress of the company and how well things are going. You can join up too for $50 if the idea and terms appeal to you.






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