Help Us Cut VAT On Fruit Juice
April 22, 2007 · Written by Tricia
From our friends at Innocent. If you’re a UK citizen you can help petition to remove VAT on fruit smoothies and juices.

“Help Us Cut VAT On Fruit Juice. Let’s get it down to 5%.
Some things just aren’t right. Tartan jeans for instance. And the fact that the government charges VAT on healthy fruit juices and smoothies. Seems wrong to us. Especially when other foods, like hotdogs and chips, remain tax free. Not quite encouraging healthy eating, is it?
That’s why we’ve set up a petition on the Prime Minister’s website to tell the government that they could help more people get to their five a day by removing this daft tax. To sign up go to
http://petitions.pm.gov.uk/fruitjuiceVAT
It only takes 30 seconds to type in your name.
Thanks for your support,
Everyone at Innocent.”
If you’re bored, you can also check out their (amusing) label museum.
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Sounds like a good idea to me!
I love Innocent drinks, but they could make them a bit cheaper too though. Or the shops could. Maybe they should do a day where they take 17.5% off the price to see how many more people drink it?
The label museum is great - thanks for that!