Customer Satisfaction the Asda Way

February 17, 2007 · Written by Adam

If you’ve paid any attention to my ranting, you’ll know I wrote to Asda to tell them of my disappointment my favorite curry has gone awol.

Well they’ve written back to me:

Thank you for your message.

Thank you for taking the time to contact us.

I am very sorry to hear of your disappointment I have passed your comments onto the relevant team here at ASDA House as a suggestion to have it back in your store. We are always pleased to receive feedback from our customers and I am grateful to you for taking the time to contact us.

I hope we can look forward to serving you at ASDA again soon and if I can help any further, please let me know.

Yours faithfully

Arlene Murphy
ASDA Customer Relations

That’s customer “unsatisfaction” I reckon.

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