Who is Rainham Steel?
February 6, 2007 · Written by Adam
Every time I watch a Premiership football match, I see adverts for Rainham Steel. It’s become an obsession of mine. Why would a steel company advertise there? Do they think a lot of people watching are interested in buying some steel. “When I think of steel, I think of Rainham Steel”, or something.
The advertising boards are predominantly behind the goal in a position so the camera’s pick them up. All of a sudden they’re everywhere and in my brain - help! Advertising works!
So I looked them up and:
Welcome to Rainham Steel Online, the website of the UK’s leading stockist of structural sections, hollow sections, reinforcement and piling products.
Rainham Steel currently supply to a diverse range of industries including, steel stockholders, structural engineers, steel fabricators, construction companies, civil engineers, house builders, groundwork contractors and aggregate suppliers.
So that’s that really. Mystery solved. They do steel, stadiums are made out of steel and err they advertise at those stadiums.
I feel slightly let down.
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Missed a great opportunity for a headline “What’s the Deal with Rainham Steel?”. Still, next time I need to order 3 tonnes of steel girders, I’m thinking Rainham!