Lightning man’s trousers ruined
November 27, 2006 · Written by Joel
When writing a blog, the most important part is the headline. This is what people see first and decide whether to click on the headline and read, and are therefore crucial. It’s also true of internet news (or newspapers) who tempt people into their pages with a few words.
This article about a man in Devon has a great headline, followed by a zinger of a first paragraph:
Lightning man’s trousers ruined
A man whose house was struck by lightning jumped out of bed to find that his trousers had been hit too.
Who wouldn’t want to read more?! What exactly happened to the trousers? I must find out!
Another great headline: http://news.bbc.co.uk/1/hi/world/africa/6190772.stm - ‘Pregnant’ man fined in SA court