What’s in a name?

There’s been a lot written about choosing names for blogs and websites. The guys at problogger have this.

But I thought I’d share with you how we came up with Life Goggles. I say ‘we’ as although I came up with the final name, it wasn’t easy and many names were banded about. I wish I could say it came to me in a flash of inspiration and epiphany, but it didn’t. It came from writing a lot of random words down and finding some good ones that meant something.

But Life Goggles is perfect. I suppose Life Spectacles or Life Glasses may have said the same thing, but ‘goggles’ epitomises the quirky way the writers look at the world. So that’s that, job done.

Well nearly. I wanted a tagline as well. Like at www.ipoints.co.uk ‘where online shopping adds up’ or www.doughdough.com ‘Edible gifts by doughdough’ Smiles by you’. Hang on, not that cheesy.

Currently we have ‘Dedicated to finding things that will change your life…’ and that’s true, we are. Although I haven’t posted anything yet on the subject, I will soon. However I wanted the tagline something like ‘Viewing life through futurespective lenses’. But it was pointed out to me that no-one will know what that means, so I thought I’d explain it now and hopefully the time will come when the tagline is embraced.

So I’m coining the phrase ‘futurespective’. It’s simple, instead of looking back, we look forward. Everything we do is tinted with ‘what’s new’ or ‘what will that mean for the future’. That’s not to say we’re not happy with the world at the moment. Actually that’s a bit of a lie, we’re not at all, but it’s better to look forward to better things.

So here’s to futurespective. Embrace it. We have.

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