nvokh - An Eco Clothing Company Run By You

April 29, 2008 · Written by Joel

nvohkâ„¢ (pronounced ‘invoke’), are a company I signed up a while ago but realised I have never written about. They’re the first community-managed, eco-friendly, surf-inspired clothing company that began recruiting members via www.projectnvohk.com on December 4, 2007 and now have over 2,200 future members.

project nvohk badge - 150 x 225

So what does this mean?! Essentially, you enter your email on their website, and once they hit 5,000 people you will be asked to contribute $50 per year to running a brand new eco-friendly clothing company. You are involved in making the decisions, and choosing designs. You even get a limted edition “founder” t-shirt if you actually become a founder. 10% of net profits go to environmental charities and 35% to members based on how much they have invested.

The full details are:

  • members will contribute $50 in annual membership dues (YOU ARE NOT OBLIGATED TO PAY ANYTHING TODAY) to…
  • receive regular business updates and provide ongoing feedback via message boards
  • help make major business decisions including logo design, product designs, advertising, sponsored athletes and musicians, etc.
  • members will be invited via email to login to nvohk.com and read about specific business decisions on the table. members will then vote on their preferred outcome. when members reach a consensus of 60%+ (active votes), the decision will be executed via nvohk’s management.
  • earn reward points based on 35% of net profits (1 to 1 ratio of dollars to points!)
  • identify and select beneficiaries for corporate charitable donations (10% of net profits!)
  • YES, as a member, you really are in charge

Comments

One Response to “nvokh - An Eco Clothing Company Run By You”

  1. A Conservative Christian Environmental Blog - 'Cause the World's Not Ours to Mess Up [Ps 24:1] on May 13th, 2008 11:34 am

    [...] Some submissions from Adam at Life Goggles: Joel reviews the Stubby Pencil Studio and LetsGoGreen products. He also takes a look at a clothing company run by, er, you. [...]

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Comments for this post will be closed on 23 February 2009.