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The man who designed the style of Penguin books died in September, and the Design Museum in London is holding an exhibition of his work. Alan Fletcher: fifty years of graphic work (and play) is being held between 11 November and 18 February.Â

Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America’s emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s. As a founding partner of Pentagram in the 1970s, Fletcher helped to establish a model of combining commercial partnership with creative independence. He also developed some of the most memorable graphic schemes of the era, notably the identities of Reuters and the Victoria & Albert Museum, and made his mark on book design as creative director of Phaidon.Â

Check out his designs for Pirelli and the V&A here or better still, go along.

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