Green Detroit Auto Show Just For Show?
Written by Joel
As I first mentioned in my opening post about the Detroit Auto Show, this show was greener than any before it. This is, however, in terms of the cars and technologies that were displayed, not the show itself.
Whilst any show uses a huge amount of energy (even green trade shows!), the Auto Show was no exception. Huge plasma screens, projector screens, light shows, and enormous lighting rigs (see below) made the energy consumption seem off the chart. If it’s true that one evening major sports game uses the same amount of energy as a house uses in 60 years, then this show must use more in a day than does a town in 60 years.
Audi’s Detroit Auto Show lighting rig
Not only that, which in some ways is always going to be a result of a Auto Show (or most other shows), but there were no recycling facilities anywhere. None. Not one to be seen anywhere I looked and asked. Coupled with the huge amount of printed press material that was handed out (and often thrown away) and the empty water bottles, there was a huge opportunity to do something as simple as collect recycling. I ended up taking things back to the hotel (where they did recycle) as it began to frustrate me so much.
Finally, Chrysler launched their new Dodge Ram by staging a cattle drive down the street outside the show. It was very impressive (though cold), until I realised the cattle had been flown in especially for the event. Well, at least their waste could be used by GM to make ethanol….
My next post will be about the efforts car companies are going to to appeal to environmentally aware customers and the alternative fuel vehicle market.
Chrysler Dodge Ram cattle drive in Detroit